Service
E-commerce Reporting & Analytics
One unified reporting view across marketplaces, ad consoles, and your direct storefront, built for weekly executive decision-making.
Amazon
Flipkart
Meesho
Shopify
Blinkit
Zepto
InstamartWho it's for
Target customer & operational fit
Crafted for e-commerce directors, founders, and growth operators managing multi-channel commerce operations who are overwhelmed by fragmented portal dashboards, inconsistent metrics, and hours of manual spreadsheet compilation.
- Delivering weekly leadership reporting packs that align revenue, marketing spend, and inventory health.
- Tracking channel and SKU performance trends across Amazon, Flipkart, quick commerce, and Shopify.
- Monitoring inventory days-of-cover to prevent stock-outs on top revenue-generating variations.
- Eliminating manual copy-paste spreadsheet consolidation across operational teams.
Problems addressed
Common operational challenges we resolve
Fragmented Data Silos Across Channels
Sales figures, ad expenditures, and stock levels are trapped across isolated portals with no unified executive view.
Conflicting Numbers & Disputed KPIs
Marketing attribution reports disagree with finance settlement sheets, creating leadership friction over true performance.
Hours Lost to Manual Spreadsheet Stitching
Operating teams spend hours copying, pasting, and formatting spreadsheet reports rather than acting on commercial insights.
Delayed Visibility into Stock Trends
Inventory depletion trends and conversion drops are discovered days after revenue loss has already occurred.
What we do
Hands-on execution & operational scope
We do not offer generic advisory. Our practitioners execute direct account optimizations, technical fixes, and weekly merchant actions.
Cross-Channel KPI Governance
We establish standardized metric definitions for net revenue, blended TACOS, return rates, and customer acquisition.
Automated Data Ingestion & Normalization
We construct clean workflows combining reports from marketplaces, quick commerce, and Shopify into unified datasets.
Executive Leadership Dashboards
We build interactive dashboards in Looker Studio or Power BI tailored to executive decision rhythms.
SKU Velocity & Days-of-Cover Tracking
We model sell-through velocity against fulfillment stock, calculating reliable days-of-cover to prevent stock-outs.
Marketing Attribution & Spend Consolidation
We centralize advertising metrics across marketplace and social channels into a unified blended marketing view.
Automated Weekly Decision Briefings
We deliver weekly performance digests highlighting top growth drivers, emerging risks, and required merchant actions.
Cohort Retention & Repeat Analysis
For direct channels, we model customer repurchase frequency, repeat order rates, and customer lifetime value.
Deliverables & recurring outputs
What you receive in this engagement
Unified Executive Commerce Dashboard
Interactive multi-channel dashboard providing single-screen visibility into net sales, revenue share, and margin metrics.
Standardized Commerce KPI Playbook
Documented definitions, calculation formulas, and data mappings across all active sales channels.
Weekly Strategic Decision Briefing Pack
Weekly summary highlighting critical revenue variances, advertising efficiency shifts, and operational priorities.
Inventory Velocity & Days-of-Cover Tracker
Granular SKU stock run-rate report signaling impending out-of-stock risks and overstocked inventory.
KPIs we track
Primary accountability
Every activity is tied back to commercial metrics and channel contribution.
Requirements from your team
- Delegated read-only reporting access or scheduled CSV/XLS export deliveries from active commerce channels.
- Preferred business intelligence platform selection (Looker Studio, Power BI, or Google Sheets/Excel).
- Designated internal stakeholder to validate metric definitions and align financial reconciliation rules.
Commerce Intelligence Dashboard
Interactive Performance Preview
Revenue
₹52.4L
+6.4% vs prev
Orders
19,954
+6.4% vs prev
AOV
₹262
+-0.4% vs prev
Ad Spend
₹7.4L
+6.3%
ROAS
7x
+0.4x
TACOS
14.2%
-0.8pt
Contribution Profit
₹11.8L
22.6% net margin
Returns
4.8%
0pt
Today's Recommended Actions
5Click to inspect and simulate impact:
- 01
Reduce spend on Campaign 18.
AdvertisingEvidence: Spend: ₹59.5k | Attributed: ₹1.7L | ROAS: 2.8x
Step: Lower target bids by 15% and pause broad-match terms with zero conversions over the last 14 days.
- 02
Increase budget on Vitamin C Serum 30ml.
Growth - 03
Reorder Hydrating Gel 50g within 5 days.
Inventory - 04
Competitor price dropped 7% on Hydrating Gel 50g.
Competitors - 05
Night Cream 50g margin eroded by returns.
Conversion
Model your SKU economics with our interactive tool
Calculate break-even ROAS guardrails, contribution margins, and marketing returns before running campaigns.
Operating cadence
How this engagement runs
A structured, three-phase delivery model focused on transparency and weekly operational progress.
KPI Alignment & Discovery
We review your existing reporting sheets, channel complexity, and leadership requirements during an initial discovery call. We aim to reply within 1 business day.
Pipeline Build & Dashboard Plan
We construct normalization pipelines, design custom dashboards, validate calculations, and test output accuracy.
Weekly Cadence & Monthly Enhancements
We maintain data pipelines, deliver weekly summaries, review channel shifts, and update visual layouts monthly.
Scope boundaries
What we do not do
Clear boundaries protect your capital and uphold marketplace platform policies.
Forecasting models depend on market dynamics; we do not provide promised predictive sales targets or fixed forecasts.
All dashboard configurations, data templates, and visual workspaces belong entirely to your organization without licensing restrictions.
Every delivered report undergoes human validation to ensure anomalous data errors never reach leadership unexplained.
Related solutions
Specialized solution blueprints
Explore focused playbooks connected to this service:
Growth playbooks & resources
Worked scenarios & playbooks
When Reporting Automation Restores Team Bandwidth
Worked scenario modeling the consolidation of disparate seller reports into automated weekly decision dashboards.
TACOS vs ROAS: The Metric That Saves Margin
Comprehensive manual on measuring omnichannel advertising return and commercial brand efficiency.
Common questions
Frequently asked questions
Direct answers about engagement structure, platform access, and performance monitoring.
We build dashboards in Google Looker Studio, Microsoft Power BI, or Google Sheets, choosing the tool fitting your team's workflow.
No. We can operate securely via delegated read-only reporting roles or standard scheduled data export deliveries.
We build models isolating commission deductions, returns, shipping fees, and reserve holds to bridge gross orders to cash remittances.
Find out where your growth is leaking.
Discover where revenue leaks and how to scale profitably across marketplaces.