Service
Marketplace Advertising
Sponsored ads on Amazon, Flipkart, and Meesho managed against target TACOS and contribution profit, not blended ROAS alone.
Amazon
Flipkart
MeeshoWho it's for
Target customer & operational fit
Tailored for retail manufacturers and marketplace brands spending on sponsored media but struggling with ad costs, low margin, and search term waste.
- Ad spend climbing monthly without producing proportionate increases in gross bank deposits.
- Launching new product lines that require paid visibility without bleeding margin.
- Defending branded search terms from competitor conquest campaigns.
- Shifting advertising focus from vanity ROAS reporting to holistic TACOS governance.
Problems addressed
Common operational challenges we resolve
Rising Spend Without Top-Line Contribution
Ad spend climbs to defend shelf space while profit margins compress under rising click costs.
Blended ROAS Masking Negative SKUs
Blended ROAS conceals variations generating negative contribution margins after returns and fees.
Wasted Spend on Broad Queries
Broad match campaigns absorb ad budgets on irrelevant queries with zero historical conversions.
Bidding Wars on Branded Clicks
Competitor conquest campaigns inflate costs on trademark terms without delivering incremental reach.
What we do
Hands-on execution & operational scope
We do not offer generic advisory. Our practitioners execute direct account optimizations, technical fixes, and weekly merchant actions.
SKU Contribution Ad Segmentation
We classify SKUs into hero, margin-builder, clearance, and defensive buckets using unit economics.
Search Term Harvesting & Negative Pruning
We conduct weekly query mining to isolate converting search terms and negate wasteful queries.
Sponsored Products & Brands Restructuring
We construct isolated ad groups by match type, preventing broad keywords from diluting exact queries.
Targeted Display & Retargeting Sets
We deploy detail page cross-selling and competitor conquest campaigns on high-traffic peer listings.
Dayparting & Placement Bid Multipliers
We analyze hourly conversion patterns and assign targeted bid multipliers to top-of-search placements.
Video Ad Asset Deployment
We deploy Sponsored Brands video creatives highlighting product demonstrations and core use cases.
Marketplace Bid Pacing & Budget Ceilings
We enforce daily budget pacing to prevent ad campaigns from exhausting funding during early hours.
Deliverables & recurring outputs
What you receive in this engagement
SKU-Level TACOS Dashboard
Weekly tracker linking advertising expenditures directly to net merchant revenue and unit contribution.
Search Term Harvest & Negative Log
Log detailing harvested customer queries and negated search terms across marketplace ad groups.
Rebuilt Campaign Hierarchy
Structured campaign architecture segmented by product line, margin tier, and exact match types.
Placement & Bid Pacing Review
Adjustment records for top-of-search, product page, and rest-of-search placement multipliers.
KPIs we track
Primary accountability
Every activity is tied back to commercial metrics and channel contribution.
Requirements from your team
- Delegated secondary advertising console access on Amazon, Flipkart, and Meesho.
- Product cost-of-goods-sold and return rate data per SKU to establish break-even ROAS guardrails.
- Approved monthly advertising budget ranges with clear channel allocation boundaries.
Operating cadence
How this engagement runs
A structured, three-phase delivery model focused on transparency and weekly operational progress.
Discovery Call & Diagnostic Scope
We review search term logs, placement yields, and SKU margins during an initial call. We aim to reply within 1 business day.
Restructuring & Guardrail Plan
We isolate high-intent queries, negate wasteful searches, and establish custom target TACOS boundaries.
Weekly Sprints & Decision Reports
We adjust bids weekly, trim non-converting search spend, and deliver structured performance reviews.
Scope boundaries
What we do not do
Clear boundaries protect your capital and uphold marketplace platform policies.
Returns fluctuate with auction competition; we do not provide promised return multipliers or sales figures.
We never purchase third-party clicks or deploy traffic bots to artificially inflate listing visits.
We never scale ad spend without confirming that incremental revenue yields positive margin after fees.
Related solutions
Specialized solution blueprints
Explore focused playbooks connected to this service:
Growth playbooks & resources
Worked scenarios & playbooks
When Ad Spend Keeps Rising but Profit Does Not
Worked scenario modeling search term waste elimination, negative keyword harvesting, and profit-based bid calibration.
TACOS vs ROAS: The Metric That Saves Margin
Deep dive into calculating true advertising efficiency and preserving cash across marketplace operations.
Common questions
Frequently asked questions
Direct answers about engagement structure, platform access, and performance monitoring.
Blended ROAS looks favorable while ad spend consumes margins. TACOS measures spend against total revenue, confirming whether ads build organic lift or erode contribution.
We calculate break-even thresholds using landed costs, commissions, fulfillment, and return rates, keeping bids below margin limits.
We deploy monitoring routines that pause campaigns on low-inventory SKUs, preventing wasted spend on depleting stock.
Find out where your growth is leaking.
Discover where revenue leaks and how to scale profitably across marketplaces.