Service
Profitability Intelligence
SKU-level contribution margin after fees, returns, shipping, and advertising — so you scale what actually generates net cash.
Amazon
Flipkart
Meesho
ShopifyWho it's for
Target customer & operational fit
Designed for brand owners, finance leads, and commerce executives scaling sales who lack clear SKU-level contribution visibility after commissions, fulfillment fees, return costs, and ad spend.
- Deciding which catalog SKUs to scale, re-price, or eliminate based on true contribution economics.
- Decomposing marketplace referral commissions, closing fees, and logistics charges across sales channels.
- Establishing profit-safe advertising budget ceilings and break-even ROAS guardrails per product line.
- Reconciling complex marketplace payment settlement sheets against actual commercial bank remittances.
Problems addressed
Common operational challenges we resolve
Revenue Growth Masking Profit Erosion
Sales volume expands while net deposits diminish from compounding deductions, reverse logistics, and rising ad spend.
Inaccurate SKU Unit Economics
Brands rely on spreadsheet estimates that omit volumetric weight discrepancies, pick-and-pack fee creep, and commission shifts.
Unallocated Customer Return Costs
High-return variants incur reverse logistics fees and inventory write-offs never attributed back to individual SKUs.
Ad Budgets Channeled into Negative SKUs
Paid campaigns scale top-selling variants that generate negative operating profit once all platform fees settle.
What we do
Hands-on execution & operational scope
We do not offer generic advisory. Our practitioners execute direct account optimizations, technical fixes, and weekly merchant actions.
SKU Contribution Margin P&L Modeling
We construct unit-level P&L models incorporating landed costs, commissions, fulfillment fees, and allocated ad spend.
Settlement Sheet Reconciliation
We ingest raw marketplace remittance files to verify every dispatched order against agreed fee cards.
Customer Return Cost Attribution
We calculate return costs per SKU, factoring in reverse shipping, inspection fees, and inventory write-offs.
Commission & Weight Verification
We audit volumetric weight classifications across marketplace fulfillment networks, identifying overcharged fees.
Catalog Profit Tier Classification
We segment catalog SKUs into high-contribution profit drivers, fixable margin leakers, and items requiring exit.
Break-Even ROAS & TACOS Guardrails
We derive break-even advertising targets per category, establishing maximum allowable marketing spend limits.
Dispute & Reimbursement Identification
We isolate unreturned customer refunds, inventory discrepancies, and fee overcharges, preparing documented claim batches.
Deliverables & recurring outputs
What you receive in this engagement
SKU-Level Contribution P&L Model
Analytical model displaying gross revenue, platform take rates, return costs, ad spend, and net contribution per SKU.
Monthly Channel Settlement Audit Pack
Reconciliation of marketplace sales remittances against bank receipts, highlighting fee discrepancies.
SKU Rationalization Matrix (Scale / Fix / Exit)
Prioritization schedule classifying every catalog item by commercial profit viability.
Break-Even Advertising Guardrail Schedule
Reference guide defining minimum acceptable ROAS and maximum TACOS targets per product line.
KPIs we track
Primary accountability
Every activity is tied back to commercial metrics and channel contribution.
Requirements from your team
- Raw settlement reports, payment remittance sheets, and transaction detail exports from active seller portals.
- Landed product cost-of-goods-sold figures, packaging costs, and inbound freight expenses per SKU.
- Historical ad spend and campaign performance exports across marketplaces and direct channels.
Commerce Intelligence Dashboard
Interactive Performance Preview
Revenue
₹52.4L
+6.4% vs prev
Orders
19,954
+6.4% vs prev
AOV
₹262
+-0.4% vs prev
Ad Spend
₹7.4L
+6.3%
ROAS
7x
+0.4x
TACOS
14.2%
-0.8pt
Contribution Profit
₹11.8L
22.6% net margin
Returns
4.8%
0pt
Today's Recommended Actions
5Click to inspect and simulate impact:
- 01
Reduce spend on Campaign 18.
AdvertisingEvidence: Spend: ₹59.5k | Attributed: ₹1.7L | ROAS: 2.8x
Step: Lower target bids by 15% and pause broad-match terms with zero conversions over the last 14 days.
- 02
Increase budget on Vitamin C Serum 30ml.
Growth - 03
Reorder Hydrating Gel 50g within 5 days.
Inventory - 04
Competitor price dropped 7% on Hydrating Gel 50g.
Competitors - 05
Night Cream 50g margin eroded by returns.
Conversion
Model your SKU economics with our interactive tool
Calculate break-even ROAS guardrails, contribution margins, and marketing returns before running campaigns.
Operating cadence
How this engagement runs
A structured, three-phase delivery model focused on transparency and weekly operational progress.
Financial Discovery & Settlement Intake
We review historical remittance sheets, fee structures, and current margin challenges during an in-depth call. We aim to reply within 1 business day.
SKU P&L Build & Margin Audit Plan
We build your unified SKU model, uncover fee leaks, set break-even advertising thresholds, and share findings.
Monthly Cadence & Profit Governance
We refresh reconciliations monthly, track margin progress across SKUs, and deliver structured financial briefings.
Scope boundaries
What we do not do
Clear boundaries protect your capital and uphold marketplace platform policies.
Market demand and competition fluctuate; we provide diagnostic analysis, not promised financial returns or profit assurances.
Our models evaluate unit economics and settlement integrity; we do not provide statutory audits or tax advisory.
We never present opaque metrics. Every calculation derives from transparent settlement logs and approved cost data.
Related solutions
Specialized solution blueprints
Explore focused playbooks connected to this service:
E-Commerce Analytics
Centralized reporting dashboards, days-of-cover monitoring, and multi-channel metrics.
Amazon PPC & Advertising
Margin-aligned bid optimization, search term harvesting, and TACOS governance.
Shopify Growth
Direct-to-consumer unit economics, storefront conversion, and customer retention.
Growth playbooks & resources
Worked scenarios & playbooks
SKU-Level Profitability & Contribution Margin Clarity
Worked scenario examining marketplace fee decomposition, return cost allocation, and SKU-level margin restoration.
Marketplace Profitability Guide
Detailed methodology for decomposing marketplace fees, reverse logistics charges, and advertising overhead.
Common questions
Frequently asked questions
Direct answers about engagement structure, platform access, and performance monitoring.
This is delivered as a managed service led by commerce strategists. We ingest raw exports to build SKU P&L models without software integrations.
We analyze settlement rows, attributing return shipping, reverse handling, and damage provisions back to the specific SKUs.
Gross margin deducts product costs. Contribution margin also deducts referral fees, payment fees, fulfillment, reverse logistics, and ad spend to reveal net cash.
Find out where your growth is leaking.
Discover where revenue leaks and how to scale profitably across marketplaces.