Performance Marketing
Margin-Linked Amazon Advertising Management for Sustainable Brand Growth
We build, manage, and optimize Amazon India advertising campaigns tied directly to Total Advertising Cost of Sale (TACOS) and bottom-line contribution margin, stopping ad spend waste on low-converting clicks.
Target Audience
Who This Is For
This service is engineered for brand owners, marketing managers, and commercial directors selling on Amazon India who are frustrated by rising advertising costs that fail to yield incremental profit.
It is designed for businesses whose advertising spend is growing faster than overall store revenue, signaling an over-reliance on branded search or poor keyword campaign architecture.
Diagnostic Findings
Common Advertising Inefficiencies We Fix
Amazon India advertising consoles make it easy to spend capital rapidly, but difficult to verify true incremental return on investment.
Ad Budgets Rising While Overall Net Margin Stagnates
Brands celebrate steady ad-attributed sales while Total Advertising Cost of Sale (TACOS) creeps upward, eroding overall store operating margins.
Over-Bidding on Branded Keywords at Discovery Expense
Campaigns frequently waste ad spend buying defensive clicks from existing brand customers who would have converted organically.
Unchecked Broad Match Spend and Missing Negative Harvesting
Broad and auto campaigns consume substantial daily budgets on irrelevant search queries due to an absence of systematic weekly negative keyword harvesting.
Improper Placement Bid Multiplier Tuning
Bidding indiscriminately across top of search, rest of search, and product detail pages leads to excessive spend on low-converting placements.
Ineffective Sponsored Display and Video Execution
Upper-funnel formats are often deployed without clear audience segmentation, driving high cost-per-click traffic that fails to translate into repeat purchases.
Execution Activities
Our Amazon Advertising Framework
We implement an analytical, hypothesis-driven campaign architecture that balances scalable customer acquisition with strict profitability controls.
Segmented Campaign Architecture Buildout
We separate campaigns into distinct buckets: brand defense, high-intent exact match keywords, category discovery, and competitor targeting.
Systematic Search Term Harvesting and Negative Pruning
We review search term reports weekly to isolate winning search queries into exact match campaigns while adding negative keywords to stop waste.
Placement-Specific Bid Optimization
We calibrate top-of-search and product-page bid multipliers based on conversion efficiency, ensuring competitive bidding only on profitable placements.
Sponsored Brands and Video Creative Deployment
We configure headline search ads, store spotlight campaigns, and video assets that communicate core value propositions and capture search real estate.
Competitor ASIN Defense and Conquesting Strategy
We place targeted defensive ads on your own product detail pages to prevent competitor poaching while targeting vulnerable competitor listings.
TACOS and Contribution Margin Tracking
We track total ad spend against total store revenue, ensuring advertising efforts support overall organic growth rather than merely subsidizing sales.
Deliverables
Tangible Deliverables You Receive
Our Amazon PPC management delivers transparent campaign tracking, structured documentation, and regular strategic reviews.
Structured Campaign Hierarchy
A cleanly organized Amazon Advertising console segmented by product group, match type, and strategic commercial objective.
Weekly Negative Keyword Master Log
A recorded log of audited search terms and added negative exact and phrase match keywords that prevent wasteful ad spend.
Weekly Performance and TACOS Review Dashboard
A clear analytical report detailing ad spend, ad revenue, blended store revenue, ROAS, TACOS, and cost per click trends.
Placement and Bid Adjustment History
Documented records of bid changes, placement multiplier adjustments, and seasonal budget reallocations.
Monthly Advertising Strategy Consultation
A monthly leadership briefing reviewing organic rank changes, competitor share of voice shifts, and next-month budget targets.
Engagement Model
How Our Engagement Runs
Our structured cadence ensures complete transparency and accountability.
Discovery Call & Ad Account Audit
We conduct a deep-dive audit of your advertising console, search term logs, campaign structure, and historical TACOS. We aim to reply within 1 business day.
Campaign Architecture & Budget Plan
We construct a segmented campaign restructuring plan, define SKU-level bid boundaries, and agree on target TACOS and contribution margin goals.
Weekly Action & Optimization Reports
We manage daily bid changes, harvest search terms, prune non-converting queries, and deliver weekly commercial reports on ad efficiency.
Honest Boundaries
Our Operational Limits
We believe in setting clear boundaries regarding what our advertising management service provides.
No Assured ROAS Multipliers or Sales Promises
We do not promise specific ROAS multiples or sales targets, as advertising auction dynamics, competitor bids, and seasonal demand fluctuate continuously.
No In-House Video Studio Production
We optimize, edit, and crop client-provided creative assets for video ads; we do not provide full on-location video shooting or actor studio productions.
No Artificial Click Manipulation
We run compliant marketplace advertising campaigns only; we do not purchase bot traffic or engage in deceptive click manipulation.
Questions & Answers
Frequently Asked Questions
Specific details regarding how this solution is deployed and measured.
ROAS measures ad revenue divided by ad spend. TACOS (Total Advertising Cost of Sale) measures ad spend divided by total store revenue. TACOS reveals whether ad spend is genuinely growing your overall business profitably.
We segment branded search terms into isolated campaigns with disciplined bid caps, testing whether branded search spend generates incremental orders or merely taxes existing brand demand.
Immediate waste reduction from negative keyword pruning occurs within the first two weeks, while bid recalibration and campaign restructuring typically show stable efficiency trends within four to six weeks.
Yes. You grant us partner access through your Amazon Advertising console. You retain complete account ownership, billing control, and real-time visibility into all campaign modifications.
Connected Growth
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